Anybody working in the property industry will tell you the importance of advertising your property for sale or rent on the major national property websites that we are all now very familiar with when searching for property. In fact, some newly formed companies rely solely on doing this as their only form of marketing. The worldwide audience that we can reach online with a new property to the market is huge. However, once the dust has settled on an exciting new listing to the market, what can you do as a seller or landlord to make your property stand out from the crowd?
Even in these times of limited amounts of available property for sale in the UK, the average property search criteria on a major property website can often generate well over 50 properties. As a result the full detail views of any one property and the related enquiry levels direct to the relevant agent can sometimes become quite disappointing after a period of time.
In order to maximise the exposure of your property, it is important as an agent to not only keep your website listings fresh and up to date, embracing the featured property facilities that the website offers, but also to look at other ways of generating enquiries into your office. Our eye catching red ‘for sale’ and ‘to let’ boards, our LED illuminated local high street office window displays and our local newspaper advertising all play a very important part in the marketing of your property.
At Aldreds, we have become one of only a few local agencies who commit to advertising in the area specific local newspapers on a weekly basis. Our weekly property adverts appear in the Great Yarmouth Advertiser, The Waveney Advertiser and the Eastern Daily Press property supplements.
The feedback that we receive from both our new and regular returning clients, is that they find it to be a valuable service when looking for property. Most importantly, we see first hand, the extra direct enquiries that we receive into our offices, over and above those that we have come to expect from our listings on websites such as Rightmove, Zoopla & Prime Location.